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- Siemens Healthineers brand
Showcasing innovation leadership
Learn more about the essence of our brand and its design elements.
Brand essence
Siemens Healthineers brand embodies our purpose: We pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
With a commitment to benefiting patients, medical professionals, and society, we persistently introduce valuable, impactful, and transformative innovations. By doing so, we are setting the standard for excellence and leading the way in healthcare innovation. That’s why we pride ourselves on being a high-value innovation leader in medtech.
Brand experience
Our brand is a lot more than our name and colors – it’s about experiences that embody our company strategy– so it’s perceived at every interaction:
Our goal is to transform healthcare and improve the lives of people around the world. We design our solutions with a focus on critical clinical decision-making scenarios in situations where people are most vulnerable.
Whether it's hardware, software, or AI solutions, people are at the heart of our design, making our offerings unmistakably Siemens Healthineers.
Our brand environments encourage people to engage, interact, and participate:
- In our experience centers, we created immersive, interactive showroom spaces that take our visitors on multi-sensory journeys to get to know us, in person or virtually. Customers, investors, journalists, and public authorities can explore who we are as a company, discover our products and solutions, and learn more about our heritage.
Find out more about our Siemens Healthineers Experience Centers - Whether we are attending an industry event or setting up our own, our brand environments are flexible enough to create memorable experiences for our diverse target audiences. At exhibitions and events, we focus on purposeful design combined with meaningful in-person and digital experiences.
Find out more about our key events on our Expo Hub - Our modern workspaces cater to various needs with a design that supports concentration, collaboration, and communication. We prioritize health, well-being, and sustainability in everything from individual workplaces to our buildings.
- In our experience centers, we created immersive, interactive showroom spaces that take our visitors on multi-sensory journeys to get to know us, in person or virtually. Customers, investors, journalists, and public authorities can explore who we are as a company, discover our products and solutions, and learn more about our heritage.
Design elements
Our brand experiences make our brand positioning as a high value innovation brand and leader in medtech visible and tangible across all touchpoints.
We use a flexible system for brand design: some elements create recognition, while others help us shape targeted brand experiences for our audiences.
What is our purpose?
We pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
Our iconic brand design elements
Our iconic brand design elements, including our logo, typography, and colors, embody and position us as a high-value innovation leader in medtech, creating a distinct and innovative visual identity.
Our logo embodies our heritage, our team, and our innovation leadership:
- The name "Siemens" signifies our strong heritage, representing over 120 years as the medtech arm of Siemens AG, our main shareholder.
- "Healthineers" is a tribute to our employees, combining 'healthcare', 'engineers', and 'pioneers' to reflect their excellence and innovative spirit.
- The forward-pointing dots ("dot matrix") symbolize our future-focused, innovative approach to our people, products, and services.
Our company history
We've been pushing the boundaries in medical technology for more than 125 years. In our MedMuseum, you can discover our company history and take a virtual tour through our exhibition.Visit our MedMuseumTypography is a key element of our brand. We developed our own font, SH-Bree-Headline, primarily used in our orange brand color for headlines. For body copy and other texts, we use Siemens Sans, honoring our heritage.
As in most clinical settings, our dominant color is white. It stands for cleanliness, precision, and high tech–reflecting the healthcare world of Siemens Healthineers.
Black is a natural stage for original medical imagery. As a background color, black enables the best presentation of our medical imagery and key visuals.
The combination of Healthy Orange with black and white makes us recognized and gives us our distinctive look. Siemens Petrol is our key accent color.
Our elements for storytelling
People imagery allows us to show the impact of our brand and to celebrate the people behind the technology, our customers, and the lives we touch.
Graphics enhance messages about technology and our capabilities in a branded way. They help us visualize complex or abstract topics and make information more engaging.
We showcase our products and solutions and the results of the technology we develop.
