Raising awareness about behavioral health disorders

In honor of Veterans Day 2010 and to kick off an effort to help de-stigmatize substance abuse, Siemens and the Department of Veterans Affairs (VA) launched a public service campaign intended to remind us that “not all wounds are physical” and that “it takes the courage and strength of a warrior” to ask for help. The announcement broadcasts annually beginning on November 11 on an electronic super sign overlooking New York’s Times Square.