Privacy and Cookie Policy for Marketing Content Sharing Platform Seismic LiveSend (“Website”)

Version: July 2019

The Siemens Healthineers company referred to under “Corporate Information” and Siemens Healthcare GmbH (hereinafter individually or jointly referred to as “Siemens Healthineers”) respect your privacy in handling personal data relating to your use of this Website. This Policy describes how Siemens Healthineers collects, processes, discloses and transfers your personal data and describes your related rights.

You may use this Website to access marketing content sent by Siemens Healthineers employees as part of your (company’s business) relationship with Siemens Healthineers.


The following categories of personal data will be processed:

  • personal data as provided during your relationship with Siemens Healthineers, e.g. your e-mail address;
  • information collected during a viewing session (such as information about the start and duration of a session, the time spent on each page of the shared marketing content, your operating system and web browser).

Siemens Healthineers may process your personal data for the following purposes:

  • To be able to share marketing content with you;
  • To improve your experience while interacting with Siemens Healthineers;
  • To help us understand how marketing content resonated with you and create more relevant content in the future.

The processing of your personal data is necessary to meet the aforementioned purposes. Unless indicated otherwise, the legal basis for the processing of your personal data is pursuant to applicable privacy laws in Canada and if a European Union (EU) citizen, then under Article 6 (1) (b) or (f) of the EU General Data Protection Regulation or - if explicitly provided by you - your consent (under Canadian laws or under Article 6 (1) (a) of the EU General Data Protection Regulation). If Siemens Healthineers does not collect the respective personal data, the purposes described may not be met by Siemens Healthineers.

We may share your personal data within our Siemens Healthineers group of companies for the purposes indicated above.

Siemens Healthineers also commissions service providers (data processors), such as hosting or IT maintenance service providers, which only act upon instructions of Siemens and are contractually bound to act in compliance with applicable data protection law. Your personal data are shared with Seismic Software, Inc., USA and their subcontractors.

Recipients may be located in countries outside of the Canada, in which applicable laws do not offer the same level of data protection as in Canada or the EU/European Economic Area.

In such cases, Siemens Healthineers takes measures to ensure an appropriate level of data protection, such that your personal data are shared with external recipients in other countries only if the recipient has (i) entered into EU Standard Contractual Clauses or (ii) implemented Binding Corporate Rules in its organization.

Please follow the links below for further information about the respective safeguards:

You may contact Siemens Healthineers for further information and/or copies of the safeguards implemented.

Unless explicitly indicated otherwise at the time of the collection of personal data (e.g. within a consent form accepted by you), we erase personal data if the retention of the personal data is no longer necessary in relation to the purposes for which they were collected or otherwise processed and no statutory retention obligations under applicable law (such as tax or commercial law) require us to further retain personal data.

In case you declared your consent for the processing of certain personal data by Siemens, you have the right to withdraw the consent at any time with future effect, i.e. the withdrawal of the consent does not affect the lawfulness of processing based on the consent before its withdrawal. To withdraw your consent and be deleted from the system that shared the marketing content with you, please click here. Siemens Healthineers may only further process the personal data where there is another legal ground for the processing.

Under applicable data protection within Canada or the EU/European Economic Area law you may – provided that the respective legal pre-conditions are met, as applicable, have the right to:

  • Obtain from Siemens Healthineers confirmation as to whether or not personal data concerning you are being processed, and where that is the case, access to the personal data;
  • Obtain from Siemens Healthineers the rectification of inaccurate personal data concerning you;
  • Obtain from Siemens Healthineers the erasure of your personal data;
  • Obtain from Siemens Healthineers restriction of processing regarding your personal data;
  • Data portability concerning personal data, which you actively provided (only EU); and
  • Object, on grounds relating to your particular situation, to processing of personal data concerning you.



The Data Privacy Officer of Siemens Healthineers and the Siemens Healthineers Data Protection Organization provide support with any data privacy related questions, comments, concerns or complaints or in case you wish to exercise any of your data privacy related rights. The Data Privacy Officer of Siemens Healthineers and the Siemens Healthineers Data Privacy Organization may be contacted at:

The Data Privacy Officer of Siemens Healthineers and the Siemens Healthineers Data Privacy Organization will always use best efforts to address and settle any requests or complaints you bring to its attention. Besides contacting the Data Privacy Officer of Siemens Healthineers and the Siemens Healthineers Data Privacy Organization, you always have the right to approach the competent data protection authority with your request or complaint.

If you wish to make such a request or if you have questions or comments about this Data Privacy Policy, please contact:

Siemens Healthcare Limited
1577 North Service Road East
Oakville, ON L6H 0H6
Attn: Data Privacy Officer

This Website uses Cookies to provide its services. Cookies are small files – usually consisting of letters and numbers – placed on your computer, tablet, phone, or similar device, when you use that device to visit this Website.

You can control and/or delete Cookies as you wish – for details, see Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new Cookie in a variety of ways. You can delete all Cookies that are already on your computer and you can set most browsers to prevent them from being placed.

If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. We strongly recommend that you leave Cookies active, because they enable you to take advantage of the all the features of this Website’s services.

This Website uses the following types of Cookies:

Essential Cookies
These are Cookies that are required to provide you with features or services that you have requested. Disabling these Cookies will encumber the Website’s services performance and may make certain features and services unavailable.

Analytical Cookies
These Cookies help understand how visitors use this Website. This includes for example information about the number of visitors to the site.

Tracking Cookies
These Cookies are used to measure the effectiveness of the shared marketing content. They register whether or not and when you have viewed the shared marketing material, for how long you have viewed the material and which pages. You can object to the use of such Cookies by clicking here.

Session Cookies and Persistent Cookies
The types of Cookies described above may be “session Cookies” which are temporary Cookies that are only stored on your device while you are visiting the site or “persistent Cookies” which are Cookies that are stored on your device for a period of time after you leave the site. The length of time a persistent Cookie stays on your device varies from Cookie to Cookie. This Website uses persistent Cookies to store your preferences so that they are available for the next visit, and to keep a more accurate account of how often you visit this Website’s services, how often you return, how your use of this Website’s services.

This Policy is updated from time to time. You will find the date of the last update at the top of this page.