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2.1 million women get diagnosed with breast cancer each year.

Reducing fear and anxiety associated with breast cancer screening

The challenge 

Breast cancer remains the world’s leading cause of cancer deaths among women.1 It is also one of the diseases women fear most, often creating intense fear in those who receive a breast cancer diagnosis, as well anxiety among those who dread the thought that they might one day feel a lump in their own breast or get that call after a mammogram.

Meet Emily Sedgwick
Emily Sedgwick, MD

The results are clear

• more accurate and timely diagnosis leading to better patient outcomes

• a demonstrably better patient experience

• increased revenue, largely as a result of higher patient numbers

This paper examines how Emily Sedgwick achieved these impressive results, and offers insights on how others working in comparable treatment pathways, can deploy similar techniques.

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1

Obstetrician-gynecologists' knowledge and opinions about the United States Preventive Services Task Force (USPSTF) committee, the Women's Health Amendment, and the Affordable Care Act: national study after the release of the USPSTF 2009 Breast Cancer Screening Recommendation Statement. Anderson BL, Urban RR, Pearlman M, Schulkin J. https://www.ncbi.nlm.nih.gov/ pubmed/24246966 Last visit: 2019-07-04