Siemens Healthineers recently unveiled the BioMatrix Technology for the MRI product portfolio to key customers from the UAE and KSA.
The UAE launch was presented by Ole Maloy, Managing Director, Siemens Healthineers, Middle East and Southern and Eastern Africa, Susie Holmes, Siemens Healthineers, Head of Diagnostic Imaging, Middle East and Southern and Eastern Africa, Dr. Sunil Kumar Suguru Laxman, Siemens Healthineers, MR Clinical Manager, Middle East and Southern and Eastern Africa, Christian Muehlhaeusser, Siemens Healthineers MR Business Manager, Middle East and Southern and Eastern Africa and Dr. Johannes Michael Budjan, the keynote speaker from University Hospital Mannheim, who shared his experiences and insights of the BioMatrix Technology.
View the highlights of the BioMatrix Technology Launch, UAE below:
Christian Muehlhaeusser commented “It is indeed a proud moment for Siemens Healthineers to introduce BioMatrix Technology - another ground-breaking step forward in the long history of our MRI innovations to our customers in the Middle East. With this, we embrace human nature to truly personalize MR imaging, enhance performance, transform care delivery and pave the way for precision medicine.”
During the event, Ole Maloy and Niyaz Mohammed (Country Manager, UAE) congratulated three key customers recognized as early adopters of the MAGNETOM Vida with BioMatrix Technology in the UAE - Fakeeh University Hospital, Clemenceau Medical Centre Hospital and Al Zahra Hospital, Dubai. The customers then took the time to share very insightful information with the audience on the benefits of the BioMatrix Technology and how it influenced their buying decision.
A highlight of the event was a life-size exhibit of the new MAGNETOM Altea where Dr. Sunil explained to customers the features of the MRI scanner powered by BioMatrix Technology along with a large MRI coil tower showcasing the different types of coils available.