With breast cancer, early detection is the key to survival. So let's make sure every woman you care about gets her scan.

Breast cancer awareness, #getchecked

There are many reasons why women avoid going for regular breast screenings: they may be worried about a positive result, a painful experience, or just don’t find the time. This is where we need to support each other. To encourage our loved ones to go and get checked. There are so many good reasons to go – and all of us know ways in which we could persuade that special person in our lives – with flattery, bribery, charm – or even just the facts.

And please support the challenge by sharing your ideas on social media along with the hashtag #getchecked. (FAQs)

“I’m always for the check-up.”

Elke and Charlotte have battled breast cancer. Here is what they have to say about their experiences with the disease and what they think about the screening.

The nine most common excuses. And how to overcome them.