The Value of a Good Reputation
How Healthcare Providers Can Improve Their Reputation to Attract More Patients and Qualified Staff


A good reputation is an important asset for healthcare providers. Along with credible market positioning, it is vital for attracting self-reliant, quality-conscious, and cost-aware patient groups. Qualified and committed employees are key to a positive patient experience and hence to a provider’s reputation.


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1GKV, 14 Positionen für 2014, Reform der Krankenhausversorgungaus Sicht des GKV-Spitzenverbandes

2Bertelsmann Stiftung und der Barmer/GEK, Gesundheitsmonitor 2012. Bürgerorientierung im Gesundheitswesen,

3PwC, Umfrage Krankenhäuser, April 2014

4Bain & Company, Health Care 2020

5Hospital Consumer Assessment of Healthcare Providers and Systems,

6Gallup Business Journal, Why Hospitals must Surpass Patient Expectation, May 2014,

7Gallup Business Journal, Want to Increase Hospital Revenues? Engage Your Physicians June 2014,

8Patients Beyond Borders, 2015;

9WHO, Medical Tourism, 2013;

The statements by Siemens’ customers described herein are based on results that were achieved in the customer's unique setting. Since there is no "typical" hospital and many variables exist (e.g., hospital size, case mix, level of IT adoption) there can be no guarantee that other customers will achieve the same results.