Zwanger-Pesiri's business model rests on providing radiology services that meet the highest professional standards while also offering superb, personalized customer service.
This paper is co-authored by Robert Day, Chief Operating Officer (COO) of Zwanger-Pesiri Radiology. It consists of a detailed analysis of how Zwanger-Pesiri succeeded in this effort, with personal insights from their senior management and practical examples of best practices and impactful innovations.
- The key to personalized service is people. Employees who know what the company is trying to achieve and understand how their own efforts contribute to this success.
- Workforce productivity is raised to peak levels not simply by demanding that people work longer or harder, but by inspiring them to work with more passion, harnessing their creativity, and giving them a sense of ownership.
- If employees believe they are part of a superior team and raise their own performance to that level, the benefits for patients - and for the organization - follow.
About Bob Day
Robert (Bob) Day serves as Chief Operating Officer (COO) of Zwanger-Pesiri, a position he has held since 2010. As COO, he manages all operational processes, guiding the group's growth and strengthening its reputation for excellence. Bob Day has been with Zwanger-Pesiri for more than 20 years. Bob Day's career in radiology spans more than 40 years. In addition to senior leadership roles, his professional background also includes hands-on experience as a technologist as well as extensive direct engagement with patients, customers, and suppliers.