This year, we brought a new-look stand to exhibit at UKRCO 2017, with the MAGNETOM Vida taking centre-stage. The scanner is the first 3T MRI scanner with BioMatrix technology, enabling the machine to cater for each set of unique challenges patients may face with their MRI scan. A range of coils and mini MR model brought together the MR focus on-stand. We also had a MAGNETOM Aera on a Lamboo mobile trailer which proved very popular and allowed lots of in-depth conversations and engagement to take place.
A 2D-3D Multitom Rax also featured this year, along with a Cios Fusion, the ACUSON S3000 and personalised liver story. We shared Managed Equipment Service case studies of Trusts who have given an overview of their benefits and outcomes from entering into a partnership with us, and we presented our services offering with our animated video featuring as part of our on-screen showcase. Our digital services, including teamplay, were shared with delegates alongside the syngo.via workstation.
Throughout the duration of UKRCO, we ran a series of accredited CPD education sessions. These included CT dose, New 3D technology in general X-ray, MRI: the patient experience, Whole body MR and Basics of cardiac CT. Afternoon introductory Transformation & Advisory sessions were also held, providing an insight to those attending on how we can help with improving outcomes through a portfolio of flexible services. We also held an exhibition lecture on our Radiology Performance Management Service (RPMS).
Our daily CT dose session was especially apt on Tuesday, which was 'Dose Awareness Day'. This prompted great feedback from attendees, who commented on how much they'd learnt on optimising dose reduction through CT options. The Dose Awareness Day, supported by AXREM, saw dedicated sessions throughout the day taking place to raise awareness of dose optimisation and implications of future regulations. We supported UKRCO with our involvement in the 'Dose Trail', which delegates were invited to take part in by visiting selected stands throughout the day, answering questions for a stamp to compete their dose trail and with the use of our equipment for Ultrasound drop-in workshops held throughout. Similarly, we were involved with the popular school engagement sessions, which received attendance from 500 students.
Key themes throughout the congress were ever-developing AI and the possible implications for surgeons, as well as evolving technology, highlighting the growing importance of efficient data knowledge and use. Discussion around effects of radiology both short and long term was also prominent.
A take-away from this year's UKRCO, with these above themes and issues front of mind, is let's embrace evolving technology and its solutions together, and allow it to enable and empower us. Let's ensure we maintain the human element in its most relevant sense, by keeping the patient at the centre of everything we do.